I thought I would take a few minutes to let you know which of your suggested book titles I like best. My four current favorites are:

  • Enter the Internet. The impression I get from this title is that things were going along a certain way, and then the Internet came along and changed everything — business, technology, communications, government, and social systems.
  • Harnessing the Internet. This probably gives a different impression to the reader than does the first title, namely that the Internet was taking off at high speed — possibly uncontrolled — and many of the early and not-so-early experts were trying to make order out of the chaos.
  • The Name Game. This title really pertains more to the business of handing out the domain names that companies and individuals procured for their websites, so it is probably a subset of the others.
  • 1.1.1.1. This is an eye-catching title that — as the first IP address — signifies something digital is occurring in this book that might be worthy of taking a look.

Thank you again for your ideas. It will be a few months before we settle on a title so I welcome any new names you might have.

* * *

A lot of things are going on right now to obtain a publisher for the new book. This process includes first finding an agent who will present our ideas to the right editors at the right publishers. Several agents are interested and believe that they know the right publishers to use. We will be interviewing the agents over the next couple of weeks. In addition, we will be preparing the first two chapters for the book to show them. We unfortunately have mountains of information that we acquired from the interview process, and this will need to be examined closely by the authors.

* * *

My activities last week were dominated by my attendance at the 44th annual Ernst & Young Entrepreneur of the Year program in Palm Springs. Attending the meetings at the Marriott resort were Robert Craig, his wife Claire, my wife Betty, and daughter Mary Ann. About 1000 people attended the meeting. There were a number of interesting sessions during the three-day event, including U.S. competitiveness in global markets featuring Robert Zonis, a political economist, strategic opportunities for growing your business with foreign investment, seizing opportunities in climate change, monetizing green initiatives, and much more. There were also some great speakers and masters of ceremonies, including David Thomson, Guy Kawasaki, Marcus Buckingham, and Jay Leno from the Tonight Show. I also enjoyed the special photo exhibit honoring women in developing countries who had made a difference in their communities. All in all, it was an enjoyable event.

– Bob


7 Responses to “More Book Title Thoughts”

  1. 1 Bill Proffer

    Dr. Beyster -

    “1.1.1.1″ I think is the best so far. The problem is that no one who isn’t a network administrator or works at Fry’s (or SAIC :’)) is going to know what that is (it doesn’t really “look like” an IP address that we normally see – e.g., like 192.168.15.1) and I would suspect that many of your eventual readers won’t know what an IP address is before reading the book – even in today’s Internet world. Besides, would you want to “date” the book by using a IPv4 address?

    Seems like you need a title theme that connects what Network Solutions did – mainly being the “electronic Mabel” that was the switchboard operator and converted memorable human exchange names (like “WOodlawn 6-5555″) to all numerals for the machines to deal with. The role of the root domain servers is somewhat the same in converting domain names into numeric addresses and routing the packets. I’m not clever enough to think of a snappy title around that function, but perhaps someone else can.

    In reality I think that was the magic of Network Solutions – the Intenet would have never worked if we were trying to remember and still typing in numeric IP addresses!

    By the way – thanks very much for the fire truck. Those of us directly downwind from the San Pasqual Valley will most likely appreciate that donation sometime again in the fairly near future and I’m sure it will help make a difference next time around.

    Bill

  2. 2 Jay Bernhardt

    ” Internet Entrepeneurs” or “Internet Entrepeneurship” Jay

  3. 3 Mike Cook

    On the drive in this morning, I came up with a few more suggestions.

    Here they are in no particular order:

    1.) First, Names
    Addressing the Internet

    2.) Naming Numbers
    The Naming of the Internet

    3.) Connecting the Dots
    Addressing the Internet

    Cheers,
    Mike

  4. 4 Dr. Beyster

    Bill: I like your idea — The Magic of Network Solutions. I’m glad the fire truck makes you feel a wee bit more secure out there in the east county. You might pay the fire station a visit sometime. They are an energetic group of guys and they are all volunteers. The chief is a former military man and he has instilled a military-style discipline in the troops. I climbed up on the truck and had some photos taken. Your kids might enjoy doing the same. — Bob

  5. 5 Dr. Beyster

    Jay: What do you think of The Magic of Network Solutions as a title for the book? — Bob

  6. 6 Stephen Brinson

    Re: Book title

    “The Catalytic Enterprise Solution”
    How The Web Was Born.

  7. 7 Dr. Beyster

    Stephen: Thank you for the book titles. We still have not chosen one so we’ll put yours in the hopper. — Bob


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