Archive for June 29th, 2006

Week ten: Marketing with technical staff

6 Comments Published by Dr. Beyster June 29th, 2006 in SAIC.

From the earliest days of SAIC, I felt one of the best ways to build the business was to have our technical staff deeply involved in selling their contracts. I think this helped us get follow-on business. Other companies handle sales and marketing differently — they split them. The people who would see the customers […]

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